Search engine optimisation (SEO)
How search works, keywords, useful content and local business listings.
About the programme
Marketing skills for the digital age
Digital marketing helps individuals find work, small businesses find customers and community groups reach the people they serve. This programme teaches the essentials in a practical, ethical way.
Sessions cover how search engines and social media platforms work, how to plan simple campaigns, how online advertising is set up and measured, and how to build a professional personal brand online.
We emphasise honest marketing: clear information, respect for privacy and no misleading claims. Participants practise with examples from small businesses and social causes.
- Teach the fundamentals of search, social media and online advertising
- Help small businesses and self-employed people reach customers online
- Build employable digital marketing skills for young people
- Promote ethical, transparent and privacy-respecting marketing
What we cover
Topics & activities
Sessions are planned around these themes. Each event page lists exactly what a session covers.
Social media marketing
Planning content, building a community and posting consistently.
Online advertising
How search and social ads, including Google Ads, are planned, targeted and measured.
Analytics
Reading website and social media analytics to learn what works.
Personal branding
Professional profiles, portfolios and presenting your skills online.
Content and email
Writing clear content, newsletters and calls to action.
Upcoming
Upcoming programmes
Dates, venues, modes and registration status are updated as sessions are scheduled.
New Digital Marketing sessions will be announced here — register your interest and we will let you know.
Completed
Past programmes
Completed sessions with photos, short reports and verified outcomes.
Completed sessions will appear here after they take place, with photos, a short report and outcomes verified by our team.
Eligibility
Who can participate
Each event page states its own eligibility. In general, these sessions welcome:
- College students and recent graduates
- Job seekers interested in marketing roles
- Small business owners, artisans and self-employed people
- Women entrepreneurs and self-help groups
- NGO and community organisation volunteers
- Anyone who wants to build a professional online presence
Outcomes
Benefits & learning outcomes
What participants can expect to take away. Outcomes depend on the session and on regular participation.
Job-ready skills
Understand the tools and terms used in digital marketing roles.
Grow a small business
Plan simple, low-cost ways to reach customers online.
A stronger personal brand
Present your skills and work clearly on professional platforms.
Ethical practice
Market honestly and respect people's privacy and consent.
Registration
Register for a programme
Choose an open session in this area. If nothing is open right now, register your interest and we will let you know when new sessions are announced.
There is no open programme in this area right now.
New Digital Marketing sessions are announced on this page and on our events page. Leave your details and we will let you know when registration opens.
Register your interest
FAQs
Frequently asked questions
Is there a fee to take part?
Each event page shows clearly whether the session is free or has a participation fee. Fees, if any, are never collected through this website. Please do not pay anyone who asks for money in our name without first checking with us.
Who can take part?
Eligibility is listed on each event page - for example the age group, background or number of places. Participants under 18 need the consent of a parent or guardian to register.
Will I receive a certificate?
Certificates are issued only for sessions where the event page confirms it, and only to participants whose attendance is recorded. If an event page does not mention a certificate, please do not expect one.
When and where are the sessions held?
Dates, times and the venue or online details are published on each event page. Joining links for online sessions are shared privately with registered participants by email. If anything changes, registered participants are informed.
How do I register and what happens next?
Choose an open session and fill in the registration form. You receive a confirmation by email. If a session is full it may offer a waiting list, and we contact you if a place becomes available.
Will I need to spend money on advertising?
No. Sessions explain how advertising works using examples and free tools. You are never asked to buy ads or tools.
Partner with us
Contact & partnership enquiry
Institutions, trainers, sponsors and community organisations can work with us on Digital Marketing.
- Schools, colleges & institutionsHost a session or a series for your students or members.
- Trainers, experts & speakersVolunteer your time and knowledge as a trainer, mentor or judge.
- Sponsors & CSR teamsSupport a programme with resources, equipment or venues.
- Community organisationsBring a programme to your neighbourhood, village or community centre.
Prefer email? Write to info@preritwelfarefoundation.org
Partnership enquiry
Learn, take part or help this programme grow
Register for an open session, ask us to tell you about new dates, or partner with us to bring Digital Marketing sessions to your school, college or community.